Last updated: August 2026
Jones International Holidays Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Notice explains what personal information we collect, why we collect it, how we use it, who we may share it with, how long we keep it, and the rights you have under UK data protection law.
Jones International Holidays Ltd is a coach holiday and travel company.
For the purposes of UK data protection law, Jones International Holidays Ltd is the data controller responsible for the personal information described in this Privacy Notice.
Our details are:
Jones International Holidays Ltd
Station Road
Llandeilo
Carmarthenshire
SA19 6NG
Email: [email protected]
When this notice refers to “Jones International”, “we”, “us” or “our”, it means Jones International Holidays Ltd.
The information we collect depends on how you interact with us and which services you use.
We may collect:
We aim to collect only the information that is reasonably necessary to provide our services or meet our legal and business obligations.
If you make a booking on behalf of other people, you may provide us with their personal information.
You should ensure that those passengers know that their information is being provided to Jones International and, where appropriate, have their permission to provide it.
You should also make them aware of this Privacy Notice.
Where sensitive information about another passenger is provided, such as health, disability, mobility or dietary information, you should ensure that you have their permission to provide this information to us.
Some information that you provide to us may constitute special category personal data under UK data protection law.
This may include information concerning:
We only ask for this information where it is relevant to providing the holiday or travel arrangements requested.
Where required, we will ask for your explicit consent to use this information.
We may share relevant information with hotels, transport providers or other suppliers where this is necessary to meet your stated requirements.
We will only share the information that is reasonably necessary for that purpose.
In exceptional circumstances, we may also process relevant health or emergency information where this is necessary to protect someone's vital interests and they are unable to give consent.
We may collect personal information:
We may use personal information for the following purposes.
This includes:
Our lawful basis will normally be that the processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
Online card payments are processed using Stripe.
Card-not-present or mail-order/telephone-order payments may be processed using PAYNT.
Payment providers process information in accordance with their own security and privacy arrangements.
Jones International does not need to retain your complete card details within its booking system in order to maintain your booking records.
Our lawful basis is normally performance of our contract with you, compliance with our legal obligations, and our legitimate interests in preventing fraud and maintaining accurate financial records.
We use your information to:
Our lawful basis may be performance of our contract with you, compliance with a legal obligation, or our legitimate interests in operating and administering our business.
We may process and retain information where required for:
Our lawful basis is compliance with a legal obligation and, where appropriate, our legitimate interests in protecting our business and establishing, exercising or defending legal claims.
In order to provide your holiday, we may need to share appropriate personal information with companies involved in delivering your travel arrangements.
These may include:
We only provide information which is reasonably necessary for the relevant supplier to provide its part of your holiday or service.
Suppliers may act as our data processors, independent data controllers, or a combination of the two depending on the circumstances.
Their handling of personal information may also be governed by their own privacy notices.
Jones International operates its own bespoke booking and customer-management system.
Our principal booking-system servers are located in the United Kingdom.
We take appropriate technical and organisational measures to protect customer information against unauthorised access, loss, misuse, alteration or disclosure.
Access to customer information is limited to authorised personnel who require it for their role.
We may contact you about Jones International holidays, tours, offers and services where we are legally permitted to do so.
We use Mailchimp to help manage some of our email marketing communications.
We may send marketing emails where:
You can unsubscribe at any time using the unsubscribe link in a marketing email or by contacting us.
Stopping marketing communications will not prevent us from contacting you where necessary regarding an existing booking or another service you have requested.
We send brochures by post when you request one.
Information supplied solely for a brochure request will be used to fulfil that request and for related administration.
We will not automatically treat a request for a brochure as permission to send you unrelated electronic marketing.
Our website uses cookies and similar technologies.
These technologies can include technologies provided by:
We use these services to understand how visitors use our website, measure the performance of our advertising, improve our website and services, and where you have consented, provide or measure personalised advertising.
Some technologies, such as advertising cookies, pixels and similar tracking technologies, are not strictly necessary for the website to operate.
Where required by law, these technologies will only be activated after you have provided the appropriate consent through our cookie-management system.
You can change your cookie preferences using the cookie controls available on our website.
Further information about the cookies and similar technologies used by our website should be provided in our Cookie Policy.
Our principal bespoke booking-system servers are located within the United Kingdom.
However, some of the external service providers that we use operate internationally. This includes organisations providing payment processing, analytics, advertising, email marketing or other technology services.
As a result, some personal information may be transferred to, accessed from, or processed in countries outside the United Kingdom.
Where personal information is transferred internationally, we require appropriate safeguards to be used where required by UK data protection law. Depending on the circumstances these may include:
We do not keep personal information for longer than is reasonably necessary.
Different types of information are retained for different periods depending on the purpose for which we collected it and any legal, accounting, regulatory or contractual requirements.
As a general guide:
Core booking, transaction, payment and contractual records will normally be retained for up to six years following completion of the relevant booking or financial year, where required for accounting, contractual, legal or claims purposes.
Certain financial records may be kept for longer if required by tax or other legal obligations.
Sensitive information provided specifically to enable us to make travel arrangements will normally be deleted or anonymised once it is no longer reasonably required for the relevant trip or any related complaint, incident, insurance or legal matter.
We aim not to retain sensitive information simply because a historic booking remains on our booking system.
Where passport information is required for a particular trip or supplier, it will normally be retained only for as long as required to administer that journey and meet any applicable legal or supplier requirements.
General enquiries that do not result in a booking will normally be retained only for as long as reasonably necessary to respond to and administer the enquiry, after which they will be deleted unless there is a business or legal reason to retain them.
Information associated with an active customer account may be retained while the account remains in use and afterwards for a reasonable period where necessary to maintain booking history, deal with queries or meet legal requirements.
Marketing information will normally be retained while you remain subscribed or while we have another lawful basis to contact you.
Where you unsubscribe or object to marketing, we may retain limited information on a suppression list so that we can ensure that your marketing preference continues to be respected.
Information relating to complaints, disputes, accidents, incidents or legal claims may be retained for longer where reasonably necessary to establish, exercise or defend legal rights.
We periodically review the information that we hold and delete or anonymise information when it is no longer required.
We use appropriate technical and organisational measures designed to protect personal information.
These measures may include:
While no information system can be guaranteed to be completely secure, we take reasonable steps to protect personal information appropriate to the risks involved.
Depending on the circumstances, UK data protection law gives you rights including:
Where we rely on consent, withdrawing your consent will not affect the lawfulness of processing that took place before you withdrew it.
Some rights are subject to exemptions and may not apply in every situation. For example, we may need to retain certain records where we have a legal obligation to do so or where they are required in connection with a legal claim.
You have the right to object to the use of your personal information for direct marketing at any time.
You can:
Once you opt out, we will stop the relevant marketing communications as soon as reasonably practicable.
We may retain enough information to record your opt-out preference.
Our holidays may include passengers under the age of 18.
Where a child is included in a booking, we may process their personal information where necessary to provide the holiday or travel service.
Information will normally be provided by a parent, guardian or another adult responsible for making the booking.
We do not knowingly use children's personal information for direct marketing without an appropriate lawful basis.
Jones International does not normally make decisions about customers that have legal or similarly significant effects solely by automated means.
If this changes, we will provide the information required by data protection law.
Our website may contain links to websites operated by other organisations.
Jones International is not responsible for the privacy practices of third-party websites. You should review the privacy information provided by the relevant organisation when visiting another website.
If you have questions or concerns about how Jones International uses your personal information, please contact us first so that we have the opportunity to investigate.
You can contact us at:
Jones International Holidays Ltd
Station Road
Llandeilo
Carmarthenshire
SA19 6NG
Email: [email protected]
You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.
You can obtain current contact details and information about making a complaint from the ICO's website.
We may update this Privacy Notice from time to time to reflect changes in our business, technology, suppliers or legal requirements.
The latest version will be published on our website and the date at the top of this notice will show when it was last updated.
Information submitted here is sent to Mailchimp in order to add you to our mailing list. See our privacy policy for full information on how we process your data.
